Wednesday
June 14
June 14
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9:30 AM
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10:00 AMOpening Ceremony
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Sebastian Rusk, Founder, SocialBuzzTV
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Tigre Wenrich, CEO, Lab Ventures
Sebastian RuskFounder
SocialBuzzTVSebastian has developed a very unique approach to creating buzz and making noise for brands via social media. His role as an Author, Emcee, Speaker, Influencer, personality for brands and Social Media Strategist has enabled him to influence those around him. His forte of being able to make his crazy ideas a reality, are what make SocialBuzzTV.com a reality today. It is no mystery why Sebastian is referred to as "a walking billboard" and the "Creator of Buzz". SocialBuzzTV.com was conceptualized and founded by Sebastian Rusk in March of 2010. With 12+ years of experience in Marketing and Online Ad space, Sebastian has a real knack for not only 'thinking outside the box', but showing there can be reasonable thinking INSIDE that box! He has a passion for Social Media, creating "buzz" for brands and spreading the word on the power behind though the digital space, which has been the driving force to launch SocialBuzzTV.com (bow tie and all)Tigre WenrichCEO
Lab VenturesTigre recently joined The LAB Miami family as CEO of LAB.Ventures, the new Incubator created to build new products, test them in the market, and leverage our corporate partners to turn them into businesses. Tigre is also an active angel investor and a mentor to several local emerging technology companies, having invested in more than two dozen startups. He is the Lead Director at LiveNinja, an enterprise software platform for video chat, and serves on the Board of Pecan Grove Farms, an Austin, TX-‐based ranch and nursery. He is also a mentor for Endeavor Global. In 2009 Tigre joined Andres Moreno as the Founding COO and CFO of Open English, growing the company from commercial launch to over $50M in annual revenues and creating a massive consumer brand. Today Open English is the leading on-‐line language school in the Americas, having helped nearly 500,000 students to learn English over the internet. Under Tigre’s leadership, Open English raised over $120M of Venture Capital in four rounds of investment -
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10:05 AM
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10:35 AMGrowth Hacking your local ecosystem
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Felipe Millon, GM/Regional Leader, South East US, Amazon Prime Now
Felipe MillonGM/Regional Leader, South East US
Amazon Prime NowI am a currently General Manager/Regional Leader for the South East US with Amazon Prime Now. Amazon Prime Now is a new Ultra Fast Delivery Service, delivering tens of thousands of every day essentials in 1 hour. I previously worked as the Operations Manager for Prime Now warehouse in Miami. Prior to joining Amazon, I worked for McMaster-Carr Supply Company in Los Angeles, CA. There I was promoted 3 times in under 2 years due to a track record of exceeding goals and implementing concrete operational experience. Before leaving, I was the Regional Manager in charge of Marketing, Delivery and Customer accounts. I had previously worked in the warehouse managing the order fulfillment department. I have experience leading teams and developing employees at various levels of the organization. Before McMaster-Carr, I worked for Lockheed Martin in Corporate Development supporting M&A. I also worked for their Corporate Engineering and Technology organization managing several research programs at MIT and across the -
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10:40 AM
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11:10 AMGrowth Hacking with Email Marketing
Learn how to authentically grow your email list. Easy strategies for better customer segmentation. How to build a strong Call to Action. Why A/B testing is critical to email campaign success
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Jennifer Litorja , Ecosystem Development, SendGrid
Jennifer LitorjaEcosystem Development
SendGridJennifer has experience in business development, competitive analysis, management consulting and project management in financial services and tech startups. Prior to SendGrid, Jennifer was managing SoftLayer’s Catalyst startup program for Americas East, helping grow the program’s partnerships across the region. She has helped startups raise angel and venture financing, facilitate business opportunities with Fortune 500 companies and is uniquely positioned to offer connections to startups. -
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11:10 AM
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11:25 AMBreak
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11:30 AM
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12:00 PMData Journalism and Hacking PR
Learn about one of the most rapidly-growing, under-utilized, and cost-effective forms of marketing - data journalism, and how you can use it as a small startup to get legit press coverage. Cat photos included.
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Netta Kivilis, CXO, BlueSeedling
Netta KivilisCXO
BlueSeedlingAt Blue Seedling, Netta works with smart teams on hard marketing and growth challenges. Prior to Blue Seedling, she led marketing at Custora, an e-commerce predictive analytics startup. Prior to that she worked at Amazon.com in various product and marketing roles. Netta holds an MBA from Harvard Business School and a BSc in computer science and humanities from Tel Aviv University. Before getting her MBA, she had worked as a software developer and product manager in Israel. Outside of work she can be found enjoying a good book, good coffee, and fresh vegetables - preferably in a tent. -
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12:05 PM
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12:35 PMGrowthhacking your content
How to enhance your brand with content, showcase some of what they are doing
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Alberto Valls, Strategic Digital Partnerships Manager, Discovery Latin America
Alberto VallsStrategic Digital Partnerships Manager
Discovery Latin AmericaStrategic Digital Partnerships Manager Discovery Networks Latin America/U.S. Hispanic Alberto Valls is Manager of Strategic Digital Partnerships for the Digital Content team, serving as a liaison between the Content, Ad Sales, Distribution and Product divisions for Discovery Networks Latin America / US Hispanic. His main focus is on the strategic expansion of Discovery’s digital footprint and content monetization. Valls leads the branded content digital production for Discovery’s brands across Latin America in addition the two US Hispanic networks, working in partnership with advertisers to engage audiences across platforms. Valls also supports the Product team with development and commercialization strategies for mobile apps; advises the Corporate Development team on M&A transactions and manages the relationship with content and distribution partners. Before joining Discovery, Valls worked on the Planning and Analysis team at Netflix, where he provided strategic support of the company’s content and ma -
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12:40 PM
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1:10 PMHow to Hack AdWords For Your Business
Learn from the CEO what ad-words are and how to spend accordingly to grow your following from 20k to 200k a month. Todd Saunders, CEO of AdHawk, left Google in 2015 and joined Techstars where Adhawk started. Based in NY, AdHawk's team of 17 people report and optimize for FB, Google and Instagram ads. Their mobile and web apps create reports to understand your cross-channel performance, while the optimization aspect of the company finds areas where you can optimize daily. This talk will illuminate how to use adwords efficiently to optimize your growth hacking.
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Todd Saunders, CEO, AdHawk
Todd SaundersCEO
AdHawkTodd has a reputation for being the best in search engine marketing (SEM). His company AdHawk, packages together machine learning & data science to optimize & report on Facebook Ads & Google AdWords. Todd started out his career on the AdWords team at Google where he was a founding member of the Accelerated Growth Team. -
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1:10 PM
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2:40 PMLunch
Food Trucks located in the lot behind the LAB
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2:45 PM
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3:15 PMLaunch Products from 0 to $2M
Learn how to develop your personal brand and scale your business from the ground up. Its about building a strong marketing funnel and stacking multiple channels for growth. You'll gain the framework Justin used to grow companies to $1M ARR in the first year and launch one of the top Crowdfunding campaigns that generated over $2m in funding in 30 days.
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Justin Wu, Founder , Growth.ly
Justin WuFounder
Growth.lyHustle beats talent, when talent doesn't hustle. Information Architect | Growth Hacker | Founder Growth.ly I am an Information Architect (U. of Washington) with a combination background interests in Industrial Engineering, Software Dev, and Internet Marketing. Originally from Seattle, relocated in Los Angeles. In the past I've collaborated with the Wall St Journal, CES, and sponsored by Samsung. I've helped brands achieve over 1m downloads in the app store, $3m in Crowdfunding, and taken SaaS companies to over $100k MRR / $1MM ARR. I take a systems approach in all my work and find ways to utilize technology to either build or optimize business needs. With these tools I am able to growth hack. I apply my knowledge in software development for the purposes of programmatic marketing. Yes, Growth Hacking is a buzzword. I grew up with the term 'Internet Marketing' or 'IM'. To me, the true definition of growth hacking is the combination of Internet Marketing, Data, and Software Engineering. -
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3:20 PM
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3:55 PMGrowth hacking user engagement
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Jose Cabanillas, Sr. Manager Digital, ESPN International
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4:00 PM
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4:15 PMBreak
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4:20 PM
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4:55 PMGrowthhacking Global Growth of the small business economy
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Guy Israeli, Co-Founder , Solomoto
Guy IsraeliCo-Founder
SolomotoGuy Israeli, co-founder of Solomoto, is a serial entrepreneur having founded and led various internet and digital ventures in the past decade. Guy has been involved in the world of technology and digital across various emerging and developed markets and became an expert of building global ventures. His experience over the past stems from serving as CEO, Business development, a venture capital investor and advisor to various ventures and entrepreneurs. Guy holds an MBA from the London Business School, bachelor's degree in information system engineering, and is regular speaker at hi tech events and conferences. -
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5:00 PM
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5:30 PMBrand Hack: How to build a brand that matters
Today, we live in a digital economy that forces us to disrupt ourselves. With virtually unlimited access to information – anytime, anywhere and the rise of the ubiquitous content delivery platform it is critical to understand how to cut through the clutter so that your message is heard. Come learn how to build a brand that matters.
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Hajj Flemings, Founder, Rebrand Cities
Hajj FlemingsFounder
Rebrand CitiesBrand Hack: How to Build a Brand that Matters Today, we live in a digital economy that forces us to disrupt ourselves. With virtually unlimited access to information – anytime, anywhere and the rise of the ubiquitous content delivery platform it is critical to understand how to cut through the clutter so that your message is heard. Come learn how to build a brand that matters. -